Vehicle Graphics Derby

Vehicle Graphics Derby

Vehicle Graphics Derby

October 04, 2023

In today's competitive business landscape, finding effective ways to stand out and make a lasting impression on potential customers is crucial. One powerful marketing tool that can help you achieve this is vehicle graphics. 

These eye-catching designs and messages on your company vehicles have the potential to transform your business by increasing brand visibility, boosting customer engagement, and driving more leads and sales.

In this article, we will explore the benefits of vehicle graphics for businesses, share some success stories and statistics, discuss different types of vehicle graphics, guide you in choosing the right graphics for your business, explain the installation process, showcase case studies of successful campaigns in Derby, introduce you to Robert Lewis Signs - a reputable vehicle graphics provider, and provide maintenance and care tips for your graphics. 

Benefits of vehicle graphics for businesses 

Vehicle graphics offer numerous benefits for businesses of all sizes and industries. Firstly, they provide unparalleled brand exposure. Your company vehicles can act as moving billboards, reaching a wide audience wherever they go. This exposure is not limited to specific locations or demographics, making it a cost-effective way to increase brand awareness. Studies have shown that vehicle graphics can generate up to 70,000 impressions per day, making them an incredibly powerful marketing tool. 

Secondly, vehicle graphics can help build trust and credibility with potential customers. When people see your branded vehicles on the road, they perceive your business as established and professional. This can have a significant impact on their decision-making process when choosing a product or service. Studies have revealed that 97% of consumers recall vehicle graphics advertising, and 98% believe that companies with vehicle graphics are more reputable. 

Furthermore, vehicle graphics can boost customer engagement and generate leads. A well-designed graphic that includes your contact information and a clear call to action can prompt potential customers to reach out to you or visit your website. This direct and tangible form of advertising allows you to capture the attention of your target audience and convert them into paying customers. 

Types of vehicle graphics - vinyl wrapping, car graphics, commercial signage 

When it comes to vehicle graphics, there are several options to choose from, depending on your budget, preferences, and marketing goals. One popular choice is vinyl wrapping, which involves covering the entire vehicle with a custom-designed vinyl wrap. This option provides a seamless 

and eye-catching look, allowing you to transform your vehicle into a mobile billboard. Vinyl wraps can be easily removed without damaging the original paint, making it a flexible solution. 

Car graphics, on the other hand, focus on specific areas of the vehicle, such as the doors, windows, or bonnet. These graphics can be smaller in size but still have a powerful impact. They are an excellent choice if you want to highlight your logo, tagline, or specific products and services. Car graphics are versatile and can be customised to match your brand identity and messaging. 

For businesses that have commercial vehicles like trucks or vans, commercial signage is a popular option. This involves adding vinyl lettering or decals to display your company name, logo, contact information, or any other relevant details. Commercial signage is a cost-effective way to create brand consistency across your fleet and make your vehicles easily identifiable. 

Choosing the right vehicle graphics for your business 

When selecting vehicle graphics for your business, it's crucial to consider your branding, target audience, and marketing objectives. Start by defining your goals - do you want to increase brand awareness, generate leads, or promote specific products or services? This will help you determine the type of graphics and messaging that will best serve your business.

Next, ensure that the design aligns with your brand identity and is visually appealing. Use your company logo, colours, and fonts to create a cohesive and recognisable look. Remember that simplicity and clarity are key when it comes to vehicle graphics. You only have a few seconds to grab someone's attention, so make sure your message is clear and easy to understand. 

Additionally, consider the size and placement of the graphics. You want them to be visible from a distance but not overwhelming. Take into account the shape and contours of your vehicles to ensure a seamless and professional finish. Consulting with a professional vehicle graphics provider, such as Robert Lewis Signs, can be highly beneficial during this process. They have the expertise and experience to guide you in choosing the right graphics that align with your business objectives and budget. 

The process of vehicle graphics installation 

Once you have chosen the perfect graphics, it's time to bring them to life on your vehicles. The installation process typically involves several steps to ensure a flawless and long-lasting result. First, the vehicle's surface needs to be thoroughly cleaned and prepared. Any dirt, grease, or wax can interfere with the adhesion of the graphics, so it's essential to start with a clean canvas. 

Next, the graphics are carefully applied to the vehicle using specialised tools and techniques. This requires precision and attention to detail to avoid any bubbles, creases, or misalignments. Professional installers have the expertise to ensure a seamless and professional finish. 

After the graphics are applied, they need time to adhere properly. It's recommended to avoid washing the vehicle for at least 48 hours to allow the adhesive to set. Once the graphics are fully cured, they are ready to hit the road and start making an impact on your target audience. 

How Robert Lewis Signs can help transform your business with vehicle graphics 

When it comes to vehicle graphics in Derby, Robert Lewis Signs is a trusted and reputable provider. With years of experience in the industry, they have helped numerous businesses transform their vehicles into powerful marketing tools. Their team of skilled designers and installers can guide you through the entire process, from concept development to installation. 

Robert Lewis Signs offers a wide range of vehicle graphics options, including vinyl wrapping, car graphics, and commercial signage. They understand the importance of brand consistency and will work closely with you to create designs that align with your branding and marketing objectives. Whether you have a single vehicle or an entire fleet, Robert Lewis Signs can deliver high-quality graphics that will make your business stand out on the road. 

Vehicle graphics maintenance and care tips 

To ensure the longevity and effectiveness of your vehicle graphics, it's important to follow proper maintenance and care guidelines. Here are some tips:

● Regularly wash your vehicles to remove dirt, debris, and pollutants that can degrade the graphics over time. Use a gentle soap and a soft cloth or sponge to avoid scratching the surface. 

● Avoid using high-pressure washers or abrasive cleaning agents, as they can damage the graphics and the vehicle's paint. 

● When drying the vehicle, use a clean microfiber cloth or chamois to prevent water spots and streaks. 

● Avoid parking your vehicles under direct sunlight for prolonged periods, as UV rays can fade the graphics over time. If possible, park in shaded areas or use car covers. 

● If you notice any damage or peeling on the graphics, contact a professional vehicle graphics provider for repair or replacement. 

By following these maintenance tips, you can ensure that your vehicle graphics continue to make a strong impact and represent your brand effectively. 

Conclusion 

In conclusion, vehicle graphics have the power to transform your business by increasing brand visibility, boosting customer engagement, and driving more leads and sales. 

The benefits are supported by compelling statistics and success stories from businesses in Derbyshire and beyond. By choosing the right graphics, working with a professional provider like Robert Lewis Signs, and following proper maintenance and care guidelines, you can harness the full potential of vehicle graphics and drive your brand to new heights. 

Don't miss out on this powerful marketing tool that can give your business a competitive edge in today's crowded marketplace. Contact Robert Lewis Signs today and take the first step towards driving your brand to success. 

Contact Robert Lewis Signs today to discuss how vehicle graphics can transform your business. 

Click here to contact us today!

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